In 2009, Europe was witness to a very innovative marketing act.Disney, to promote their 2009 release Up in Europe, worked together with a well-known balloon marketing company to make a real balloon with an undercarriage that looks precisely like your house in the motion picture.
The entire building of the balloon itself can be dealt with as an engineering genius, and it took control of 6 months to finish! The most significant surprise was the one Disney had prepared for their London promos- they flew the balloon right under the Tower Bridge! The act was much talked about and reported in worldwide media.
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